Profound's $1.8B Bet on Answer Engines
How a two-year-old company reached a $1.8 billion valuation selling brands visibility inside AI answers - a channel with no clicks, no rankings, and no way to verify the work.
Topic
Marketing
How AI is reshaping search, content and demand generation — including answer engines and the channels replacing the click.
Google's Button for a Broken Bargain
How Google's new Preferred Sources button tries to patch the publisher economy its own AI search is dismantling.
Higgsfield's $5.4 Billion Enterprise Turn
How Higgsfield's $400 million raise and $700 million revenue run-rate signal that AI video has crossed from creator novelty into enterprise marketing infrastructure — and why the money is now chasing the application layer.
ChatGPT's Advertising Turn
How OpenAI's global rollout of ChatGPT ads reveals the real economics of consumer AI — and the trade it is asking users to accept.